Consultants, advisers and specialist services
A Credible Website for Consultants and Professional Service Businesses
When the product is expertise, the website must make that expertise understandable without turning every sentence into a boardroom fog machine.
Recommended five pages
A concise professional-services structure
Home
The client problem, your core offer, strongest evidence and consultation action.
Services
Each engagement explained in terms of who it helps, what is involved and the expected outcome.
About
Experience, credentials, relevant history, approach and professional boundaries.
Insights or Case Studies
Useful thinking, anonymised examples or project stories that demonstrate judgement.
Contact
Consultation request, location or service area, email, phone and response expectations.
Professional email
A domain-based address supports a more credible and consistent business identity.
Content that builds authority
Use experience rather than slogans
- Specific industries or clients served
- Named qualifications and memberships
- Real process and deliverables
- Case studies or anonymised examples
- Clear boundaries and exclusions
- Original articles answering client questions
- Up-to-date contact and company details
“Solutions” is not a service description
Replace vague language with concrete work. Explain what you assess, create, deliver, measure or change.
Clients should not need a consultation merely to discover what the consultation is about.
Ready to present your expertise more clearly?
Send your service list, ideal clients, credentials and the questions people ask before hiring you.